Ksenija Leković

Name:
Ksenija Leković

Title:
PhD

Position:
Assistant Profesor

Organization: University of Novi Sad, Faculty of Economics, Department for Trade, Marketing and Logistics

Email:
ksenija.lekovic@ef.uns.ac.rs

Educational background:


She completed her undergraduate and master’s studies at the Faculty of Economics in Subotica on the Marketing Management study program. She defended her doctoral thesis: “Child consumers and the decision-making process of family purchases in selected countries of Southeast Europe” in 2016 at the Faculty of Economics in Subotica.

 

Work experience:


Since 2008, she has been employed at the Faculty of Economics in Subotica, University of Novi Sad, at the Department of Trade, Marketing and Logistics. Her narrow scientific field of research is Marketing Services, Consumer Behavior and Consumer Behavior in Tourism.

Most recent projects:

„Stejkholderi u ruralnom turizmu“, bilateralni projekat sa Austrijom, Ministarstvo prosvete, nauke i tehnološkog razvoja Republike Srbije (451-03-02141/2017-09/09)

„Razvojni potencijal Slow turizma sa aspekta potrošača u funkciji održivog razvoja AP Vojvodine“, kratkoročni projekat od posebnog interesa za održivi razvoj u AP Vojvodini 2017/2018, Pokrajinski sekretarijat za visoko obrazovanje i naučnoistraživačku delatnost (142-451-2641/2017-01/01)

Key publications:


  • Leković, K., Tomić, S., Marić, D., Ćurčić, N. (2020). COGNITIVE COMPONENT OF THE IMAGE OF A RURAL TOURISM DESTINATION AS A SUSTAINABLE DEVELOPMENT POTENTIAL. Sustainability, 12(22), 9413, ISSN: 2071-1050 (M22)
  • Tomić, S., Leković, K., Tadić, J. (2019). CONSUMER BEHAVIOUR: THE INFLUENCE OF AGE AND FAMILY STRUCTURE ON THE CHOICE OF ACTIVITIES IN A TOURIST DESTINATION. Economic Research – Ekonomska Istraživanja, vol. 32, no. 1, pg. 755-771, ISSN: 1331-677X (print), 1848-9664 (online) (M22)
  • Zakić, N., Ćurčić, N., Leković, K. (2022). HOSPITALITY DIGITAL MARKETING AND TECHNOLOGY TRANSFORMATION CHALLENGES. International Journal for Quality Research, 16 (4), 1133-1148, print ISSN 1800-6450, online ISSN 1800-7473 (М24)
  • Vučenović, S., Nuševa, D., Marić, D., Marić, R., Vukmirović, G., Leković, K. (2021). FOOD PRODUCTS PLACEMENT DURING COVID-19 PANDEMIC. Food and Feed Research, 48 (2), 141-153, ISSN online: 2217-5660 (M24)
  • Marić, D., Leković, K., Tomić, S. (2020). SLOW TOURISM CONSUMERS’ RECOMMENDATIONS. Teme, XLIV (4), pg. 1429-1440, ISSN: 0353-7919 (print), 1820-7804 (online) (М24)
  • Tomić, S., Leković, K., Marić, D., Paskaš, N. (2018). THE ROLE OF CHILDREN IN FAMILY VACATION DECISION-MAKING PROCESS. Teme, XLII (2), pg. 661-677, ISSN: 0353-7919 (print), 1820-7804 (online) (M24)