Mastering basic knowledge in the field of agricultural economy and agrobusiness, as well as knowledge in the field of agricultural and rural development in the EU and Serbia, and understanding the implications of the Common Agricultural Policy of the EU and the agricultural policy of Serbia. MORE Courses Intensive Training Course Competitiveness of agri-food sector of Western Balkans – implications of pre-accession support MORE Scientific Research Publishing scientific papers in prominent international journals as well as international conferences. MORE

Erasmus+ Jean Monnet Module – Agricultural Policy of European Union and its influence on competitiveness of agri-food products of Serbia (AgriCOM)


The Faculty of Economics in Subotica, University of Novi Sad is the coordinator of the AgriCOM project. The main objective of the project is to disseminate knowledge about the EU and its policies, with an emphasis on EU agricultural and rural policies. A particular focus will be on the issues of agri-food competitiveness of Serbia and opportunities for growth of this sector.

Project No. 620128-EPP-1-2020-1-RS-EPPJMO-MODULE


Our project team is responsible for the planning and implementation of the AgriCOM project.


The AgriCOM Challenge was held on Monday, March 28, 2022. Five teams presented their solutions. An expert jury: Ranko Jurjević (marketing agency Solution), Slaviša Joldić (Jakovov company) and Žana Jurjević (member of the AgriCOM team). The first place was won by the team called AGRO 3 + 1, which consisted of Luna Jović, Dragan Ivanišević, […]

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During February and March 2022, within the ERASMUS + Jean Monnet project AgriCOM, we are organizing a competition in solving the case study AGRICOM CHALLENGE! Participants will be divided into groups, and the case study will be formulated as a real problem situation of the company JAKOVOV, which is engaged in the production of an […]

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New scientific paper has just been published on the Land journal SSCI list (IF 3,395, M22). This research is results of the Erasmus+ project AgriCOM. Title: Regional Spatial Approach to Differences in Rural Economic Development: Insights from Serbia Authors: Žana Jurjević, Stanislav Zekić, Danilo Đokić, Bojan Matkovski Link:

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On #Erasmusdays, AgriCOM CHALLENGE will be presented on Faculty of Economics, University of Novi Sad.

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WEBINAR 2.0 was held on March 26, 2021. Darko Krašovec from the company NELT presented the Modern Distribution of Food Products, while Ranko Jurjević from the marketing agency Solution presented the Marketing Strategy in Agribusiness. Members of the Department of Agricultural Economics and Agribusiness, Bojan Matkovski and Žana Jurjević, presented the AgriCOM and AgriNET projects, […]

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